Tuesday, September 07, 2004

KV Pharmaceutical Company Launches PrimaCare(R)ONE - First Prenatal Containing Essential Fatty Acids to Offer One Dose Convenience
Tuesday September 7, 8:07 am ET
Launch of PrimaCare(R)ONE Expands Ther-Rx's Continuum of Care for Women and Strengthens Leadership Position in Prescription Prenatals
"ST. LOUIS, Sept. 7 /PRNewswire-FirstCall/ -- KV Pharmaceutical Company (NYSE: KVa/KVb) announced today that its Ther-Rx Corporation branded pharmaceutical subsidiary has launched PrimaCare®ONE. PrimaCare®ONE is a proprietary line extension to Ther-Rx's PrimaCare® nutritional product, one of the fastest growing prescription prenatal products in the branded segment with 9.3% market share....PrimaCare®ONE is formulated to provide both prenatal and postnatal nutritional support for mothers and babies, and ongoing nutritional support for women throughout their childbearing years with the convenience of one- dose-per-day dosage form. The product further extends Ther-Rx's leadership in marketing innovative branded pharmaceuticals to women in their childbearing years as part of its PreCare® family prescription nutritional product line...."

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