This Nestlé ad offering me up to $100 in FREE mommy perks is popping up regularly on my Facebook home page. The program is nothing new - we see these on Google all the time. It would be interesting to make an app that let you record some sort of negative click on Nestle ads, and the click would be recorded and a note automatically sent to Nestlé. Maybe it could offer up one of several sentences for the user to choose like "Hey Nestlé, I won't be buying your chocolates this Christmas" or "Nestlé, your marketing practices harm babies!" A cumulative total of negative Nestlé hits could be captured on a website somewhere. If only I were a programmer...