What is the WHO-CODE? | Best for Babes: What is the WHO-CODE?
By Bettina Forbes, CLC | Posted on November 8, 2011 | 9 Comments
The primary purpose of the “WHO-CODE” is to protect mothers and babies from the highly effective, aggressive and predatory marketing of substitutes for breastfeeding (i.e. infant formula, bottles, artificial nipples) at the most vulnerable period of their lives, the birth of a new baby.
Tuesday, November 08, 2011
Bettina Forbes has written a compelling and comprehensive overview of the WHO Code and why a lack of adherence to the Code is harming - and even killing - babies. Worth a look even if you just take in the horrific picture of the wee babe with necrotizing enterocolitis, a sometimes fatal disease that strikes premature babies in the NICU who are fed infant formula.
|Slave Lake Town Hall and|
burns during 2011 wildfires
|Roseau River, Manitoba residents|
after flood evacuation, 2011
|Flooding in St. Jean sur Richelieu,|
The report comes on the heels of the devastating wildfires and flooding in Australia, earthquakes and tsunami in New Zealand and Japan and the US's recent problems coping with the aftermath of events like Hurricane Katrina.
|Quebec authorities evacuate 2,000|
in advance of forest fires near
Mauricie, Québec, May 2010.
Infant feeding experts have been warning for at least a decade, and certainly since Hurricane Katrina, that emergency planners in the developed world are not adequately prepared to protect infants in the face of disaster. Gribble and Berry have taken what they have learned about infant feeding during emergencies in the developing world, and have created recommendations relevant for emergency planners in developed countries:
"As far as the authors are aware, no emergency preparedness authority in a developed country* mentions breastfeeding continuance as an emergency preparedness activity, nor details the requirements for formula feeding in an emergency. There is a need to improve emergency preparedness and the delivery of aid to the caregivers of infants in emergencies" *(The United States has since done some work in this area.)The report notes most emergency preparedness guidelines lack specific advice for caring for and feeding infants during an emergency. It outlines in detail the emergency kits caregivers should have on hand when essential services such as water, power, and gas are unavailable - right down to the surprising amount of water needed to support a powdered-formula-fed infant - 24 litres of water per day to ensure safe preparation and cleaning. (Yes, 24 litres! After the flooding and fires in Australia an evacuation centre sought advice on how to clean baby bottles and nipples. They had little drinking water, not enough to clean bottles. Suggestions included cleaning bottles with sand or reusing cloths kept in the sun to try to kill bacteria.)
There seems to be no clear understanding that it is the formula-fed baby and not the breastfeed baby who is in an insecure food situation. Emergency workers often don't know how important it is to exclusively breastfeed and may assume that a woman's milk supply is diminished during an emergency situation. The reports cite instances right here in North America. During the 2007 wildfires in San Diego evacuation authorities told women to stop breastfeeding and start feeding infant formula.
Babies born on the eve of disaster are routinely discharged from hospital on formula. Even as Hurricane Katrina approached, New Orleans area hospitals were discharging formula feeding mothers without adequate preparation or supplies or an explanation of how important it was to breastfeed at least through the duration of the emergency. One newborn died after being stranded on a roof for five days with his mother who did not have formula. He was alive when rescued but later died in hospital and a medical assessment of the mother revealed she had breasts engorged with milk.
How do we stack up here in Canada? Badly. In Public Safety Canada's official emergency guide there is simply a reference to infant formula as something one might think to have on hand.
Emergency planners in Canada can look to this report for good, practical recommendations:
- specific lists of supplies needed for breastfed infants and for infants fed powered and liquid formula
- what to do with formula-fed infants when no formula is available
- use the expertise of mother-to-mother support organizations to assist breastfeeding mothers and to help those wishing to avoid infant formula to re-establish or increase breastfeeding
- simple public messaging about infant feeding prior to and during emergencies: such as “mothers considering ceasing breastfeeding should consider waiting until after the [bushfire/wildfire/cyclone/hurricane/typhoon/flooding/snowstorm] season.”
- messaging to the general public to discourage collection drives for infant formula (large quantities of unneeded donated goods create storage and delivery logistics problems, and formula often winds up distributed inappropriately.)
|Slave Lake donations wind up in landfill.|
A quick look at the Alberta emergency plan reveals more information for the care and feeding of livestock than infants.
|Wildfire Evacuation Pamphlet, Government of Alberta|
Disasters happen and we in Canada are not immune.
It wouldn't take much for Canada to improve planning for appropriate infant nutrition during emergencies. Health Canada is currently reviewing infant feeding guidelines and should include as section on infant feeding in emergencies. Provincial and municipal emergency preparedness agencies should look to their own policies, procedures, and public messaging to ensure they are aligned. Our emergency plans should be updated and public advice on preparing emergency kits should include detailed supplies needed for safe infant feeding.