Valley infants testing formula
East Valley Tribune Online
By Ray Stern, Tribune
"Baby formula companies spend millions of dollars each year to convince parents their products are safe and beneficial for newborns. But someone’s child has to be the first to try them.
That’s where Scottsdale’s Hill Top Research comes in. For about $300 and the satisfaction of helping bring a new product to market, Valley parents let the unknown pass their infant’s lips for six weeks. 'We’re making sure there’s no stomachaches, or colic, stomach distress — those kinds of things,' said Wendy Bullock, in charge of recruiting test subjects at Hill Top, a small complex of offices and laboratories on 75th Street. The company — which has seven other locations in the United States, Canada and the United Kingdom — advertises in a local entertainment weekly newspaper, seeking parents of infants 2 weeks to 3 months old. Eight families have signed up so far for the latest study, Bullock said. Safety is a chief concern, although the very nature of the testing means a problem could develop, company representatives said...."