Pediatric politics stalls Ad Council campaign
[Delayed coverage of the Ad Council breastfeeding campaign fiasco...- JC]
Chicago Parent | Short Stuff
January, 2004
Eryn McGary
"Federal officials are putting on hold a planned multi-million-dollar Ad Council public service campaign to promote breastfeeding. And if formula makers have their way, the current campaign, two years in development, may be scrapped altogether. The companies, Ross Products, the unit of Chicago-based Abbott Laboratories that makes Similac and Isomil, and Mead Johnson, the Bristol-Myers Squibb subsidiary that makes Enfamil, say the Ad Council uses "scare tactics" to persuade new moms to nurse their babies for at least six months....."