Friday, April 04, 2003

The Ads' placement in CanWest papers raises ire
Globe and Mail
Friday, April 4, 2003 - Page B10
"A marketing campaign for an allergy and sinus relief medicine provides a glimpse of the future of advertising at CanWest Global Communications Corp. Over the past two weeks, several of CanWest's big-city daily newspapers ran a print ad for the over-the-counter drug Reactine. Some journalists across the chain were concerned about its placement. Immediately above the ad, appearing in the Montreal Gazette, the Ottawa Citizen and other dailies, were stories from the CanWest News Service on hay fever and allergic asthma...." [A good primer on controversial use of juxtapositioning of editorial and advertising. - JC]

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