GKV Communications said it has been named agency of record for Martek Biosciences Corp.Sunspot.net, business, 17/1/2003
"GKV will handle advertising and media buying and planning for Columbia-based Martek, which developed and manufactures two polyunsaturated fatty acids that are licensed and sold to seven infant formula manufacturers and used in a variety of foods and beverages for people of all ages.
Billings for the account were not disclosed."
Friday, January 17, 2003
Baby milk manufacturers are violating international marketing code
"Monitoring compliance with the International Code of Marketing of Breastmilk Substitutes in west Africa: multisite cross sectional survey in Togo and Burkina Faso BMJ Volume 326, pp 127-130
Manufacturers of formula milk are violating the international code of marketing of breast milk substitutes in west Africa, say researchers in this week's BMJ.
Two survey teams monitored compliance with the code, adopted by the World Health Assembly in 1981 to ensure the proper use of breast milk substitutes. The study involved health facilities, sales outlets, distribution points, and the news media in Togo (a country without legislation on the marketing of breast milk substitutes) and Burkina Faso (which has such legislation)."
"Monitoring compliance with the International Code of Marketing of Breastmilk Substitutes in west Africa: multisite cross sectional survey in Togo and Burkina Faso BMJ Volume 326, pp 127-130
Manufacturers of formula milk are violating the international code of marketing of breast milk substitutes in west Africa, say researchers in this week's BMJ.
Two survey teams monitored compliance with the code, adopted by the World Health Assembly in 1981 to ensure the proper use of breast milk substitutes. The study involved health facilities, sales outlets, distribution points, and the news media in Togo (a country without legislation on the marketing of breast milk substitutes) and Burkina Faso (which has such legislation)."
Thursday, January 16, 2003
Is Your Infant’s Nutrition Being Compromised by Cost? -- www1.internetwire.com
GORDONSVILLE, VA -- (INTERNET WIRE) -- 01/15/2003 -- "Baby formula that is more like breast milk is now available on store shelves. Last year the FDA approved the addition of DHA and ARA, two fatty acids, to infant formula, which had already been available in much of Europe and Asia over the past four years. Eventually the enriched formula is expected to replace non-DHA formula. But, even though sales are on the rise?these formulas are expensive increasing the cost of formula an average of 33% more per ounce. This is taking the annual cost of formula from $1,200 to $1,400."
[Note this WalMart news release comes complete with a video news release and b-roll footage including interviews with a mother expressing concern about the high cost of formula, and with a doctor representing the infant formula industry who talks about breastfeeding. It's a good study in marketing technique. When was the last time a pro-breastfeeding message went out via VNR? - JC]
GORDONSVILLE, VA -- (INTERNET WIRE) -- 01/15/2003 -- "Baby formula that is more like breast milk is now available on store shelves. Last year the FDA approved the addition of DHA and ARA, two fatty acids, to infant formula, which had already been available in much of Europe and Asia over the past four years. Eventually the enriched formula is expected to replace non-DHA formula. But, even though sales are on the rise?these formulas are expensive increasing the cost of formula an average of 33% more per ounce. This is taking the annual cost of formula from $1,200 to $1,400."
[Note this WalMart news release comes complete with a video news release and b-roll footage including interviews with a mother expressing concern about the high cost of formula, and with a doctor representing the infant formula industry who talks about breastfeeding. It's a good study in marketing technique. When was the last time a pro-breastfeeding message went out via VNR? - JC]
Nestlé 'breaking code on baby milk for Third World'
By Jeremy Laurance Health Editor,
17 January 2003,
"Western companies including Nestlé and Danone are accused today of breaching an internationally agreed code on the promotion of baby milk in the developing world, which is contributing to the deaths of thousands of children.
Every 30 seconds, campaigners claim, a baby dies from unsafe bottle feeding. Yet despite the marketing code and an international boycott of the companies involved over more than 20 years, the trade continues....
The survey was conducted by Victor Aguayo and colleagues, and published in the British Medical Journal. The authors say urgent action is needed to ensure families get objective information on child feeding "at a time when it can mean the difference between life and death".
They add: "Infant mortality in Togo and Burkina Faso is among the highest in the world. Every year sub-optimal breast feeding is the underlying cause of an estimated 3,300 infant deaths in Togo (25 per cent of all-cause infant mortality) and over 6,200 infant deaths in Burkina Faso (11 per cent of all-cause infant mortality).""
By Jeremy Laurance Health Editor,
17 January 2003,
"Western companies including Nestlé and Danone are accused today of breaching an internationally agreed code on the promotion of baby milk in the developing world, which is contributing to the deaths of thousands of children.
Every 30 seconds, campaigners claim, a baby dies from unsafe bottle feeding. Yet despite the marketing code and an international boycott of the companies involved over more than 20 years, the trade continues....
The survey was conducted by Victor Aguayo and colleagues, and published in the British Medical Journal. The authors say urgent action is needed to ensure families get objective information on child feeding "at a time when it can mean the difference between life and death".
They add: "Infant mortality in Togo and Burkina Faso is among the highest in the world. Every year sub-optimal breast feeding is the underlying cause of an estimated 3,300 infant deaths in Togo (25 per cent of all-cause infant mortality) and over 6,200 infant deaths in Burkina Faso (11 per cent of all-cause infant mortality).""
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