Philadelphia Inquirer | 12/08/2003 | Dispute over tone delays ad push for breast-feeding
By Marie McCullough
Inquirer Staff Writer
"A government-funded advertising campaign to encourage breast-feeding is being toned down and postponed amid criticism that the ads make unproven medical claims and use scare tactics. The leading critics are the makers of infant formula, a multibillion-dollar industry. Complaints also have come from officials at the American Academy of Pediatrics, a group that staunchly promotes breast-feeding and drew fire in 1997 for urging new mothers to commit to the practice for at least a year...."