Look who has jumped on the breastmilk shortage bandwagon...

One of for-profit Prolacta's collection sites for breastmilk for their NICU fortifier product has positioned itself to take advantage of the not-for-profit donor milk bank association HMBANA's call for donations.

The messaging isn't quite the same - they don't say demand is up, they say donors are down. They point to milksharing as a possible reason. Note, however, Prolacta doesn't believe human milk is a scarce resource. They believe the problem is a lack of awareness and note women dump unused milk "down the drain" This messaging echoes a quote often used by Human Milk 4 Human Babies founder Emma Kwasnica, who says milk is not a scare commodity and points to women having to dump freezers full down the drain.

Supplies Down, Demand Up For Donated Breast Milk - capradio.org: Supplies Down, Demand Up For Donated Breast Milk
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...Donated breast milk for premature babies is running low in Sacramento.

By Steve Milne

Wednesday, November 16, 2011
Ruth Cummings is with The Birth Center Milk Bank in Sacramento.

"For the last three or four months our donation rate has been down."

The non-profit collects donated breast milk for Prolacta, a product sold for-profit and prescribed to high-risk babies to help fight against infection....