Campaign highlights benefits of breastfeeding
4NI - Northern Ireland On The Internet
5 May 2004
"The Health Promotion Agency (HPA) has launched a campaign aimed at highlighting the benefits of breastfeeding to mothers in Northern Ireland. The campaign aims to raise public awareness about the health benefits for both baby and mother, and to normalise breastfeeding so it becomes socially acceptable in the province. Research carried out by the HPA shows that over one third of people in Northern Ireland consider breastfeeding to be embarrassing and over half feel breastfeeding should not be seen in public..."