STUFF : HEALTH - STORY : New Zealand's leading news and information website: "Making a mountain out of a nipple? Health groups create a fizz
26 October 2003
By ANNA CHALMERS
Nipples or mountains? It's a question that has health groups fizzing over beer advertising which they say is irresponsible. Health groups say breweries are producing more aggressive, and often offensive, ad campaigns as they fight to capture dwindling numbers of beer drinkers. Billboards for Waikato Draught and a radio station promotion giving away a year's supply of beer to an 18-year-old have the Alcohol Advisory Board (ALAC) concerned. ALAC acting chief executive Paula Snowden will contact the Advertising Standards Authority (ASA) about its recent rejection of two Waikato Draught billboard complaints. Last week the industry watchdog ruled a Hamilton billboard featuring two raised circular shapes with the slogan: 'Winter. It's outstanding', did not break advertising codes. "