New Zealand News - Dialogue - Barbara Sumner Burstyn: Pushy parents willingly in hands of product marketers: "One even declares the formula will give your child the mind of a scientist. Desperate for that IQ edge, parents believe it. The companies marketing the new superbaby formulas are seeing their share prices skyrocket as new mothers choose the additive formulas over breastfeeding. All this despite the fact that all the clinical trials done so far have been financed by either the company that produces the additives or the formula-makers themselves. "