Thursday, December 04, 2003

Advertising: Breastfeeding Ads Delayed by a Dispute Over Content
By MELODY PETERSEN
Published: December 4, 2003

"Federal officials have softened a national advertising campaign to promote breastfeeding after complaints from two companies that make infant formula, according to several doctors and nurses who are helping the government with the effort...."

Wednesday, December 03, 2003

Appeal: Under threat: an ancient tribe emerging from the forests

independent.co.uk
By Paul Vallely
04 December 2003

"The woman came out from the forest at the side of the road. She was stark naked, apart from a thong of braided red around her loins. She waved to stop the bus. As it slowed the passengers could see that delicately drawn patterns in white clay adorned her face and body. Those in the bus were fascinated, and wary. For tens of thousands of years the Jarawa people have lived in isolation in the rainforest of the Andaman Islands, remote in the Indian Ocean. Their reputation is of a hostile tribe ready to keep strangers at bay with bows and arrows. But now, for the first time, they have started to emerge from their forests....
It is only in the past 150 years that the islands have been settled, first by the British, who set up a penal colony, and then by the Indians. Slowly the settlers have cleared the forest. The Indian government set aside an area of rainforest for the Jarawa but it saw them as 'primitive'. Its officials took gifts of food and cloth to the edge of the forest: the Jarawa accepted them, but mocked the officials by urinating on their feet and squirting breast milk at them...."
Breastfeeding campaign needs to move forward - ithacajournal.com
Mothering Matters
By ELIZABETH BAUCHNER

"Something very wonderful, or something very sad, is about to take place in American breastfeeding politics. For the past year, the Advertising Council -- in conjunction with the Office on Women's Health at the Department of Health and Human Services -- has been developing a national breastfeeding awareness campaign. The campaign, which is scheduled to start by the end of this year, is under fire from formula companies who object to the message of the campaign, which focuses on the risks of not breastfeeding... "
Breast-feeding campaign irks formula groups
Infant-formula industry succeeds in delaying government's advertising effort
By Michael S. Gerber
December 3, 2003
The Hill www.thehill.com

"A government-sponsored public service advertising campaign promoting breast-feeding awareness is the subject of heated debate after complaints about its content by the infant formula industry...."